Media, Entertainment & Advertising Disputes

Content moves faster than contracts. Rights are licensed for one platform and appear on another, campaigns run before approvals are final, and a single post can create liability for the brand, the agency and the individual who published it.

Wise Counsel advises broadcasters, producers, agencies, brands, publishers and talent on disputes involving content, campaigns and reputation in Vietnam.

What we help with

• Content licensing disputes, including scope, territory and platform restrictions
• Production, talent and endorsement contract disputes
• Copyright and format infringement claims
• Advertising compliance disputes, including comparative and misleading advertising
• Influencer and KOL disputes, including undisclosed advertising and breach of exclusivity
• Defamation and reputational claims against media and online publishers
• Image rights, personality rights and unauthorised use of a person's likeness
• Takedown and platform liability issues for infringing or unlawful content
• Representation before Vietnamese courts and administrative authorities

In this sector speed matters more than in most. We act within hours where content is live and the damage is still growing.