New Product & Service Launch

A launch involves more legal steps than most teams anticipate: whether the activity is licensed, whether the labelling and claims comply, whether the terms of sale are enforceable, and whether the brand is protected before it becomes visible.

Wise Counsel supports businesses preparing to launch a new product or service in Vietnam, working to the commercial timeline rather than against it.

What we help with

• Checking whether the activity requires a licence, notification or registration
• Product registration, standards conformity and labelling requirements
• Reviewing marketing claims and advertising for compliance before campaign launch
• Filing trademarks before the brand becomes publicly known
• Drafting terms of sale, service terms and consumer-facing policies
• Data privacy requirements where the product collects user information
• Distribution, reseller and platform agreements for the launch channel
• Producing a launch checklist with dependencies and lead times

The trademark filing is the step most often left until after launch. By then the name is public and someone else may have filed it.