Intellectual Property

In Vietnam trademark rights belong to the first to file, not the first to use. A brand used in the market for years can be lawfully registered by someone else, and buying it back is usually far more expensive than filing would have been.

Wise Counsel registers and manages trademarks, patents, industrial designs and copyright in Vietnam, and advises on licensing and commercial exploitation of those rights.

What we help with

• Trademark searches, clearance and filing strategy before launch
• Filing and prosecuting trademark, patent and industrial design applications
• Responding to office actions, oppositions and cancellation requests
• Copyright registration and protection of software and creative works
• Portfolio management, renewals and recordal of assignments
• Licensing, franchising and technology transfer agreements
• Trade secret protection, confidentiality regimes and employee obligations
• IP due diligence and transfer of rights in corporate transactions

File before you launch. The cost of registration is trivial next to the cost of recovering a brand someone else has registered first.