AI & Technology Regulation

Vietnam is regulating technology faster than most markets in the region. Rules on personal data, network security, cloud services, e-commerce and now artificial intelligence overlap, and the same product can be caught by several of them at once.

Wise Counsel advises technology companies and enterprise adopters on what the current framework permits, what it requires, and where the boundaries are still being drawn.

What we help with

• Assessing which regulatory regimes apply to a technology product or service
• Licensing and notification requirements for platforms, apps and online services
• Advising on the use of AI in decisions affecting customers and employees
• Data used for training — sourcing, consent and intellectual property questions
• Advising on transparency, human oversight and record-keeping expectations
• Network security obligations, including storage and local presence requirements
• Content moderation and liability of intermediary service providers
• Preparing internal AI governance policies and vendor contract terms

This area is moving quickly and much of it is untested. We advise on the risk as it stands today and tell you plainly where the position is still uncertain.